Writing PPC Ad Copy

For performance-based pay-per-click ad networks like Google AdWords, writing good ad copy is integral to your advertising campaigns success. On a performance-based ad network, a well written ads means a higher click-through rate which means that you will pay less per click and will gain a higher ad position. Now that you know how important your ad copy is to your PPC campaign's success, I will show you how to write good ad copy.

Adhere to the Benefits/Features Model

The Benefits/Features model is a very safe and reliable choice when is comes to generating effective ad copy. This model is quite self-explanatory. In it you state to the searcher both a benefit and a feature of the product or service that you are promoting. Some potential benefits could include a sale, free shipping, or large selection etc. Features are the features of the particular product or service that you are promoting like colors, sizes, or quality etc. Traditionally, ads that focus on benefits generally out-perform those focused on features.

Call to Action

You must also include a clear and motivating call to action. An example of a call to action is the phrase Shop Now!, or Buy Today!.

Ad copy also depends upon the nature of the product or service that you are promoting:

• If you are promoting a product or service for a reason that is time sensitive, for instance to attract buyers, to promote a limited-time offer or drive traffic, it requires more aggressive ad copy that denotes a sense of urgency. An exclamation point works well in this case.
• If your goal is to simply get people to visit your site or join a mailing list or download something, your ad should be less aggressive and more informative. You should give searchers a reason to visit your site like free download or hundreds of free articles.

 

About Google Adwords

Any internet marketer recognizes the importance of driving targeted traffic to a website in view that the success of a website doesn't depend on the site itself. Your website idea may be good, but without using the correct strategy to generate traffic to your website, you will not be attracting sufficient traffic in order to be successful in generating enough income in order for your site to be self sustained.

There are many ways that you can attract traffic to your websites. Examples of these methods include article marketing, forum marketing, search engine marketing and etc. One of the most effective tools that you can consider is Google AdWords.

So, what are the benefits of using Google AdWords? One of the major benefits is that your traffic volume is more stable compared to if you were to rely only on search engine traffic. Search engine traffic is more vulnerable, there is no doubt about it. You have to keep building quality back links to your website in order to maintain the search engine ranking positions of your website. Unlike search engine marketing, using Google AdWords ensures that you receive continuous streams of highly targeted traffic.

Other than the continuous streams of traffic, you are given the options where and when your ads are to be shown. For example, if you would like to attract more visitors to your website from country A, you are allowed to do so.

Though there are many advantages of using Google AdWords as a way to attract immediate traffic to your website, the learning curve of the system is quite deep and may cost you a lot of monies if you do not understand how the system works.

The Secret of CLICK FRAUD revealed!

Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving?

That's called click fraud and it's a major problem among all of the pay-per-click search engines.

Click fraud is a scheme that takes advantage of online advertising programs like those offered by Google, Yahoo/Overture, Findwhat and others. Unlike legitimate websites that attract human visitors to the site, fraudsters use software "hitbots" or employ boiler-rooms of low-wage employees from other countries to generate clicks on ads, and then collect commission from pay-per-click programs.

Believe it or not, Bradley actually tried to extort Google into paying $100,000 for click fraud software he created called "Google Clique."

Click fraud hurts advertisers by driving up the cost of each click because many online advertising programs adjust the price of each click based on the popularity of a particular keyword and the number of competing advertisers. Click fraud can quickly deplete your pay-per-click account and leave you with little or nothing to show for your expentiture.

If we find new evidence of past fraudulent clicks, we may have to issue refunds retroactively of amounts previously paid to our Google Network members."

Ironically, I have not had a click fraud problem with Google.

You can reduce your risk of being victimized by click fraud, by regularly auditing your website’s log files and immediately reporting suspicious traffic to the pay-per-click companies. Easy.

When checking your log files, if you notice a lot of clicks from one IP address, you can trace its origin by visiting the American Registry of Internet Numbers. By feeding the IP address into their "Whois" search, they will tell you who has been assigned that IP address, and whether it's an actual IP or another business entity.

In conclusion, if you choose to use pay-per-click search engines to advertise, watch your log files closely and report improprieties immediately.

 Download here for Smart Hitbot Software